#1 Business or hobby? Are you passionate enough?
The most basic rule at the heart of your venture consists of a very simple question: how serious are you about setting up your own business?
To be successful in what you want to do, you will have to be ready to breathe the business, live the business and be the business. Being your own boss means you will be thinking about everything every night and day, 7 days a week, 365 days of the year, so it’d better be interesting!
Will you grow tired of your own product or service? Will you eventually get bored of knitting baby jumpers, wrapping them up, bringing the parcels to the courier company and waiting for the next order? Are you excited enough about offering consultancy services and stay interested in this topic for the foreseeable future?
To succeed you need to be non-stop excited about what you’re going to be selling.
You will need to be creating new baby jumper designs all the time.
You will need to be innovating your consultancy services all the time.
Are you passionate enough?